Local Marketing BluePrint™ $249 One time setup + $99 per month
I will act as a marketing coach to answer your everyday questions, to answer your strategic questions, to provide insights, to bounce ideas off, and to help shape the marketing effort in every way using my marketing process and philosophies which are based in my 23 years of experience in marketing. I also will act as a consultant by doing marketing planning, copy writing, competitive & market analysis, recommendations, and in general, any activities that do NOT fit in any of the other services offered below in order to support your position and marketing goals.
- Develop & Execute Marketing Campaigns (including Customer Win-Back campaign)
- Review & Develop Marketing Focused Web Content
- PR writing, copywriting, & submissions
- Collateral Analysis & Development
- Advertising Analysis & Development
- Vendor management, consultation, coaching
- Event/Trade Show Consulting
- Not to exceed 10 hours per month
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Facebook Marketing & Optimization BluePrint™ $249 One time setup + $149 per month
I will act as a marketing coach to answer your everyday questions, to answer your strategic questions, to provide insights, to bounce ideas off, and to help shape the marketing effort in every way using my marketing process and philosophies which are based in my 23 years of experience in marketing. I also will act as a consultant by doing marketing planning, copy writing, competitive & market analysis, recommendations, and in general, any activities that do NOT fit in any of the other services offered below in order to support your position and marketing goals.
- Develop & Execute Marketing Campaigns (including Customer Win-Back campaign)
- Review & Develop Marketing Focused Web Content
- PR writing, copywriting, & submissions
- Collateral Analysis & Development
- Advertising Analysis & Development
- Vendor management, consultation, coaching
- Event/Trade Show Consulting
- Not to exceed 10 hours per month
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Strategic Marketing Coaching & Consulting BluePrint™ $249 One time setup + $299 per month
I will act as a marketing coach to answer your everyday questions, to answer your strategic questions, to provide insights, to bounce ideas off, and to help shape the marketing effort in every way using my marketing process and philosophies which are based in my 23 years of experience in marketing. I also will act as a consultant by doing marketing planning, copy writing, competitive & market analysis, recommendations, and in general, any activities that do NOT fit in any of the other services offered below in order to support your position and marketing goals.
- Develop & Execute Marketing Campaigns (including Customer Win-Back campaign)
- Review & Develop Marketing Focused Web Content
- PR writing, copywriting, & submissions
- Collateral Analysis & Development
- Advertising Analysis & Development
- Vendor management, consultation, coaching
- Event/Trade Show Consulting
- Not to exceed 6 hours per month
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Keyword & Market Research BluePrint™ $249 One time setup + $199 per month
This is a comprehensive study of the market, the competition, their strategies, offers and keywords. Being able to understand what your competition is doing, and NOT doing (with PPC, Organic SEO, brand strategy, offers, community, etc.) and in combination with what prospects are searching for on Google deeply informs how your messaging, website content, landing pages, collateral, offers, and campaigns will be structured. Once we understand your messaging and the “Phrases That Pay”, all other online and offline advertisements will become much more effective at converting. This is a highly recommended and critical part of the marketing process.
- Market, Industry & Competitive research
- Keyword Research
- Analysis of your actual past PPC campaign history
- Conversion Analysis
- Message testing, analysis, optimization
- Marketing best practice study of plumbing
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Email Marketing System & Training BluePrint™ $249 One time setup + $79 per month
The backbone of your marketing funnel is the email marketing system or CRM system. We will help you evaluate which system is right for your business, configure it, train your people how to use it, and manage it on a day to day basis if needed.
- Strategize & Develop Marketing Funnel system in support of all lead generation sources
- Structure & manage email marketing database
- Co-develop auto-responder nurturing campaign content
- Manage sending of mass emails to segments, analyze metrics and report
- Train staff on proper use of email marketing system
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