Facebook Marketing Contests Work
December 14, 2011 in Facebook Contests, Facebook Likes, Facebook Marketing, Social Marketing, Viral Marketing
If you have a Facebook Business page, you should be more with it than just posting on your wall. You need to be driving your “likes”, so that you drive your visibility, which drives engagement, trust, credibility, referrals, and leads.
http://www.businessnewsdaily.com/facebook-contest-increase-fans-loyalty-2107/
Primary goals of brands were to:
- Increase fans/likes
- Increase loyalty
- Collect data (market research, etc.)
82.4% who ran Facebook Contests said it met their goals. Overall, running Facebook Contests boosted fan count by an average of 28.7%.
Which type of contests did they run?
- Photo contests
- Essay contests
- Video contests
- Big ticket contests (Big Screen TV, etc)
Figuring out which contests will work for your company, how to promote them, and how to run them is not trivial. Let us know if we can help.